Developing an effective search listing strategy is an integral part of a successful advertising plan. Planning your listings carefully is important because it helps ensure your listing will attract the right customers--the ones searching for what you have to offer. To help you learn how to create the best search listing possible, we will guide you through several topics key to a strong search listing strategy. By selecting the right search terms, writing effective titles and descriptions, and choosing the right URL's you can have a successful advertising plan.

Conversion rate measures how many visits to your site convert to a sale or action.

Return on advertising spend (ROAS) tells you how much revenue you generated per dollar you spent on an advertising method.

Return on investment (ROI) tells you how much profit you generated per dollar you spent on an advertising method.